Playmobil () is a line of toys produced by the Brandstätter Group (Geobra Brandstätter GmbH & Co KG), headquartered in Zirndorf, Germany.
The signature Playmobil toy is a 7.5 cm (approximately 3 inches) tall (1:24 scale) human figure with a particular cherub - like smiling face, known as a "klicky". A wide range of accessories, buildings and vehicles, as well as many sorts of animals, are also part of the Playmobil line.
Playmobil toys are produced in themed series of sets as well as individual special figures and playsets. New products and product lines developed by a 50-strong development team are introduced frequently, and older sets are discontinued. Promotional and one-off products are sometimes produced in very limited quantities. These practices have helped give rise to a sizeable community of collectors. Collector activities extend beyond collecting and free-form play and include customization, miniature wargaming, and the creation of photo stories and stop motion films, or simply as decoration.
