Gormiti: The Invincible Lords of Nature (Italian: Gormiti: Gli Invincibili Signori della Natura ), later changed to Gormiti: The Lords of Nature Return!, is a toy property based primarily on 2-inch tall non-articulated mini figures with a trading card game play aspect. The toys were created in Italy in 2005 by Grani & Partners/Giochi Preziosi.
Gormiti is the name of some plastic monsters, sold together with training cards containing a description of the same character. There are different game modes, and they are used by 4-8 years old children for free play and by adults as collection pieces.According to the mythology, Gormitis are the warriors of the island of Gorm, divided into two great armies ( Good and Evil ) in a Lord of the Rings- like set. The two armies are in turn divided into various peoples, usually tied to a natural element ( People of the Sea, People of Lava...) that characterizes appearance and powers.
The mechanics of sale is similar to that of the figurines: the sale in closed sachets does not allow the choice, and involves the purchase of duplication which in turn feed a phenomenon of exchange. The remarkable success has led to the spread of a large secondary market : figurines, games and other children 's products marked "Gormiti", dedicated magazines, DVDs and a theatrical show.
Previously, in the 80s, the Giochi Preziosi distributed static figures of plastic sachets with similar aims, called Exogini, which were also a big hit. In that case it was however an Italianisation of existing static figures inspired by the Kinnikuman manga and anime, based on space wrestler. These figurines were similar to those produced in the USA and Japan, except for the difference of the names of the characters, and the plastic used, more harder, and similar to that used for the regular Gormiti.
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