Yuehua Entertainment

Yuehua Entertainment (Chinese: 乐华娱乐, Korean: 위에화 엔터테인먼트) is a privately held Chinese multinational entertainment group and talent agency based in Beijing. The company was founded in June 2009 by former Huayi Brothers employee Du Hua. Yuehua is involved in television production and distribution, movie production, artist management and training, music and music video production, public relations, and entertainment marketing. Yuehua Entertainment had partnerships with the South Korean companies Pledis Entertainment, Starship Entertainment, and SM Entertainment.Yuehua Entertainment received series-B financing from Gravity Media and CMC Capital in August 2014. CMC Capital invested US$49 million into the group and became its strategic shareholder at the completion of financing. In 2014 Yuehua Entertainment established a Korean branch located in Gangnam-gu, Seoul, South Korea. Yuehua announced plans for further expansion of their Korean branch operations beginning in February 2016. In 2019, Yuehua Entertainment's Korean branch moved to a new building.