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The enterprise that eventually came to be known as the Rocky Mountain Fur Company was established in St. Louis, Missouri, in 1822 by William Henry Ashley and Andrew Henry. Among the original employees, known as "Ashley's Hundred," were Jedediah Smith, who went on to take a leading role in the company's operations, and Jim Bridger, who was among those who bought out Smith and his partners in 1830. It was Bridger and his partners who gave the enterprise the name "Rocky Mountain Fur Company."

The company became a pioneer in western exploration, most notably in the Green River Valley. The operations of other aspiring organizations like the American Fur Company would often overlap, causing a fierce rivalry. Growing competition motivated the trappers to explore and head deeper into the wilderness. This led to greater knowledge of the topography and to great reductions in the beaver populations.

Eventually the intense competition for fewer and fewer beavers and the transient style of fur hats brought the Rocky Mountain Fur Company down. Nearly a decade after its founding, the stock holders sold all their shares, leaving behind a legacy in terms of both western settlement and folklore. The US government, seeking geographic knowledge or travel advice regarding the West, would seek out former members of the company as consultants.