Precious Moments Company, Inc. (PMI) is an American catalog order company that sells giftware. The company was initially formed in 1978 by the illustrator Samuel J. Butcher, as a licensing company.
History
Illustrator Sam Butcher, together with his partner Bill Biel, sold greeting cards at Christian book fairs under the company name of Jonathan & David. They partnered with Enesco, Corp. to sell giftware.In 1991, the company created a series of seasonal animated specials, starting with the Christmas special, Timmy's Gift, which focuses on an angel named Timmy following a star which will lead him to the newborn prince (later to be revealed as Jesus) he has to send a gift to. In 1993, a sequel was made titled Timmy's Special Delivery. Other seasonal specials would be made throughout the 1990s, including the Easter special Simon the Lamb, the Thanksgiving movie Little Sparrow, Who's Who at the Zoo?, and The Story of Joseph, based on the story of the same name seen in the Book of Genesis.
In 2004, PMI and Enesco ended the licensing contract In addition to its original licensing duties, PMI's functions became product design, marketing, warehousing, and distribution.In 2008, PMI launched its new line of "Precious Girls Club" products. The following September, the company was sued by country music singer Shannon Clemmons for copyright infringement and breach of contract.
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