Niconico (ニコニコ, Nikoniko, lit. " Smile "; formerly Nico Nico Douga (ニコニコ動画, Niko Niko Dōga); abbreviated Nico-dō) is a Japanese video sharing service on the web. " Niconico " or "nikoniko" is the Japanese ideophone for smiling. As of September 2015, Niconico is the tenth most visited website in Japan according to Alexa traffic rankings. The site won the Japanese Good DesignAward in 2007, and an Honorary Mention of the Digital Communities category at Prix Ars Electronica 2008.
Features
Users can upload, view and share video clips. Unlike other video sharing sites, however, comments are overlaid directly onto the video, synced to a specific playback time. This allows comments to respond directly to events occurring in the video, in sync with the viewer—creating a sense of a shared watching experience. Together with Hiroyuki Nishimura serving as director at Niwango until February 2013, Niconico 's atmosphere and cultural context is close to 2channel's or Futaba Channel 's, and many popular videos have otaku tastes, such as anime, computer games and pop music. Niconico offers tagging of videos.
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