A logo (abbreviation of logotype, from Greek: λόγος logos " word " and τύπος typos "imprint") is a graphic mark, emblem, or symbol used to aid and promote public recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a logotype or wordmark.
In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond, as opposed to a ligature, which is two or more letters joined, but not forming a word ). By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company 's logo is today often synonymous with its trademark or brand.
